Sunday, July 1, 2012
VideoHub's Jason Burke: Analytics is Essential in Driving Video Ad Buys
BOSTON - Anylytics is essential for publishers in managing decision making around serving video advertising, says Jason Burke, VP for Operations at VideoHub, a unit of Tremor Video. We spoke with him yesterday at the Brightcove global customer conference where he was a speaker. Tremor is integrated into the Brightcove publishing system, providing small and large pubishers the opportunity to tap into Tremor's video advertising network, Burke explains. Andy Plesser
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