Wednesday, May 2, 2012
Digitas' Kontonis: Brands Shift to Cost-Per-View Models in Online Video Buying
VIEQUES, PR -- Online video buying opportunities for brands are becoming more TV-like, but yet the payment models are shifting to more targeted methods, said Paul Kontonis, VP/Group Director at Digitas in this session from the Beet.TV Executive Retreat. Marketers are beginning to buy Web video on cost-per-view, rather than via impressions, effectively shifting away from the volume and household approach that has defined TV buying and selling, he says in this video. That makes deals a bit more complex, since they often involve more metrics. But this method often makes the buys smarter and more nuanced. For more details on how brands view media planning and buying in online video, check out this interview.Daisy Whitney
New Project Seeks to Turn 500,000 Polluted Sites Into Renewable Power Hotspots
There are a half million contaminated sites across 15 million acres in the United States, and a new initiative aims to spur clean energy development on as much of it as possible.survival foods with long shelf life snack food packaging machines gp1270
Tuesday, May 1, 2012
The TSA Is Like the Weather: We Don't Like It, but Don't Do Anything About It
So, now The Atlantic's Jeffrey Goldberg has seen his 79-year-old mother-in-law humiliated by the TSA and he doesn't like it. Yet, while he excoriates the TSA, something we have seen for the millionth time in the media, we don't see any of the Progressive journalists, including Goldberg, who claim to be outraged taking the next [...]
Man City 1 Man United 0: The ultimate analysis of night City claimed high ground
The 'biggest game in Premier League history' took place on Monday night - and Sportsmail's three wise men, Jamie Redknapp, Martin Keown and Graham Poll, watched the drama and controversies unfold together.
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Threatened with extinction, koalas listed as vulnerable species
Koalas ?? Australia's living teddy bear ?? has been listed as as vulnerable on the national list of threatened species, making efforts to ensure the much-loved koala is protected for future generations.
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